View from the Garbage


So here I am, three months into my new electronics recycling business.  I feel like I am on the cusp of taking over Jacksonville, Fl and St. Augustine, FL.  I have these dreams of becoming the premier electronics recycling center in North Florida.  Heck, I want the Jacksonville, FL market to be my stepping stone to the South East.

I know, I am getting way ahead of myself.  Keep my feet on the ground.  Focus on computer recycling one day at a time.  I have my moments at least.  I haven’t had a chance to get out and market for three weeks now.  Things seem to be going pretty well, but…

Every Sunday evening, I ride my bike through my neighborhood with my family and I am reminded of the challenges I am faced with.  See, Monday is trash day and everyone puts their trash out on the curb Sunday evening.  Riding by I see all the electronics, computers, monitors, etc. in the trash.  Where it doesn’t belong!  Why?  Do people not know?  Is it easier to do the wrong thing?  I am reminded of how much work I need to do.

As someone trying to make my way on my own by trying to build an electronics recycling company, I am disheartened, but driven by all of the material I see in the trash.  How do I get these people to recycle their electronics instead of throwing them away?  How do I get them to care enough about destroying the data on their hard drives instead of letting enter the waste stream?  These are just a few of the questions I need to figure out how to answer in order to become a successful electronics recycling company.

So as I continue to grow and have the ability to increase my marketing budget, I want to reach out to more people.  I want them to know the problems old electronics create in landfills.  In a world where we are facing global warming, and finite resources responsibly recycling computer and electronics should matter.  They just don’t belong in the trash.  It’s easy for someone to say they care, but acting seems to be much harder.

Sensible Recycling was founded to make computer and electronics recycling easy.  If you live somewhere near Jacksonville or St. Augustine, call us.  We will come to you, free of charge.  Electronics don’t need to go in the trash, because we will pick them up.  Feel good as the electronics are responsibly recycled, you are helping keep the environment clean, and you are supporting a local business.